SEO
Essentially, SEO consists of applying different techniques that make your website more visible and accessible to search engines. By improving the design, content, and structure of your website, as well as what happens outside of it, you can greatly improve the chances that search engines will find and index its content.
What is On-Page SEO?
On-page SEO refers to the practice of optimizing web pages to improve the position in the search engine rankings of a website and to gain organic traffic. In addition to publishing relevant content and quality, on-page SEO includes optimizing titles, HTML tags, and images. It also means making sure your website has a high level of authority and trust among online users.
What is Off-Page SEO?
Every marketer starts with on-page SEO, but a professional looks beyond your website to increase the natural traffic to it. Off-page SEO is an important search engine optimization practice that contributes to a large extent to creating exposure for your brand, building trust and raising awareness of the brand you want to promote.
Off-page SEO tells search engines what others think of you. For example, when a lot of links link to your website, search engines assume that you have good and valuable content for users. Similarly, what happens outside of your website – such as relevant social media posts, for example – is also taken into account in determining the level of trust and authority of search engines.
Here at Ivadev we have a team specialized in SEO and we apply tried and tested methods to ensure that your website will acquire the online position it deserves.
Of people never scroll past the first page of search results of Google.
Of customers search for a product online before buying it..
